mr. G
No more marketing automations.
Not get me wrong, I have nothing against marketing automations, but there are already a lot of people out there doing that. My focus is on other types of automations: the ones that make businesses run smoother, processes faster, and teams more effective.
The Myths About Automation
Automation is free — False.
Sure, some apps give free trials or limited free plans, but in most real business cases you’ll need to pay for the platforms. Free doesn’t scale.
Automation is cheap — False.
To build automations you need to design, maintain, and evolve them. That requires investment of time, money, and expertise. It’s not a one-off cost, it’s an ongoing process.
Automation is easy — False.
Complex automations demand knowledge, iteration, and problem solving. The more advanced the scenario, the more skill it takes to create and keep it working reliably.
So Why Automate?
Even if it’s not free, cheap, or easy, automation is still worth it because of what it delivers:
Flexibility: Automations adapt to your business rules and evolve with your processes.
Speed: Once an automation runs, tasks that took hours shrink to seconds.
Time Saving: Free your team from repetitive tasks and let them focus on what matters most.
ROI (Return on Investment): The more complex the automation, the greater the long-term return. Once set up, the time and money saved quickly offset the upfront investment.
